Muhammad Yousaf, PH.D

Embrace the journey of mastering SPSS. With dedication and perseverance, you will unlock the power of data to make informed decisions and drive impactful change. Remember, every challenge is an opportunity to grow and excel. Keep pushing forward, and let your curiosity lead the way to success! - Mr. Nasir Mehmood, PH.D^”

Dr. Muhammad Yousaf is an accomplished academic and researcher with extensive experience in the field of Mass Communication and Media Studies. Holding a Ph.D. from the Communication University of China, he has developed a robust research portfolio, particularly in Media and Public Opinion, Health Communication, Environmental Communication, and Development Communication. With over a decade of teaching experience, Dr. Yousaf has served in various academic and administrative capacities, contributing significantly to the academic community through his research, publications, and mentorship. His ambition lies in advancing media research and contributing to policy development that bridges communication gaps in society. Dr. Yousaf is committed to fostering academic excellence and developing innovative research methodologies in communication studies.

• (2008-2010) Recipient of 3 Gold Medals in M.Sc. Communication Studies, University of the Punjab, Lahore-Pakistan.
  1. University Gold Medal
  2. Hameed Nizami Gold Medal
  3. Dr. Miskeen Ali Hijazi Gold Medal


• (2006-2008) Stood 7th in the English Language in graduation at University of the Punjab, Lahore-Pakistan.


• (2011-2013) Recipient of the Research Scholarship from the Doctoral Programme Coordination Committee, University of the Punjab, Lahore-Pakistan [2011].


• (2015-2018) Recipient of Chinese Government Scholarship for Doctoral Degree, Communication University of China, Beijing-China.